There’s been a tidal wave building behind our screens, climbing to new heights and growing in speed and volume, all while we’ve been watching. It’s been brewing since the birth of YouTube and the integration of video on social media platforms causing a significant shift in business over the last few years. What we once knew about marketing has tilted on its axis and the flow of the current has changed directions. Video marketing is the most powerful, effective and versatile form of marketing to date, leaving other strategies in its creative wake.
THE PROOF IS IN THE PUDDING
The vast majority of marketers say that video has increased traffic, sales and dwelling time on their website. (1)
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text form. (2)
90% of customers say video helps them make buying decisions. (3)
THE WAVE HASN’T CURLED & CRASHED - IT’S STILL RISING
We’re only in mid-blood of this exciting explosion. It’s projected that by 2019, a whopping 80% of all consumer Internet traffic will be global consumer video traffic. (4) Video marketing is the new kid in class that everybody loves and secretly wants to be, humbly stealing the spotlight on the daily. Over 80% of businesses use video as a marketing tool, that’s a 17% surge from just last year alone (this guy is a shoe-in for prom king, no doubt). (5) The future is beyond bright for video marketing because the future is video marketing.
LET’S SURF TOGETHER
The statistics are abundant and semi-redundant, but this new reality is indisputable. Video in business is compelling the old and one-dimensional tactics of the past to be thrown out, launching us into a time where visual artistry and storytelling truly flourish. In this freshly forged space is where Awakened Muse exists, creating conscious content, taking brands to the next level, and riding these wonderful waves. We’ll see you out there.
Written by Andrew Borger
(3) 2018 Video in Business Benchmark Report